Feminine Fencing Couture

The Moncler Gamme Rouge Spring Line is Stylish Sword-Swinging Couture

Lifestyle and luxury sportswear brand Moncler has taken up fencing for its Moncler Gamme Rouge Spring/Summer '16 line. This haute couture creation features 40 looks of feminine 'athleisure.'

This season's creative director Giambattista Valli has proven he has quite the adoration for the baby doll dress. Showing the style at both his labels -- Giamba and Giambattista Valli -- the Roman designer carried the look into this sporty collection.

The overall mood of this collection is rather romantic. The white baby doll dresses in organza and tulle are decorated with mesh embroidery or 3D floral applique featuring daisies or lilies. Juxtaposed with the ultra feminine styles, the Moncler Gamme Rouge Spring/Summer '16 collection offers red jacquard pieces from leotards to double zipped coat dresses.

Feminine Athleisure Fashion
Disruptive innovation opportunity: Explore the intersection of feminine fashion and athletic wear to create stylish and comfortable sportswear for women.
Luxury Sportswear Trends
Disruptive innovation opportunity: Combine luxury elements with sportswear to create high-end athletic apparel that appeals to the fashion-conscious consumer.
Romantic-themed Collections
Disruptive innovation opportunity: Incorporate romantic elements into fashion collections to create unique and captivating designs.

Industries Being Reshaped

Fashion
Disruptive innovation opportunity: Introduce new styles and concepts to the fashion industry that merge functionality with high-end fashion.
Athletic Wear
Disruptive innovation opportunity: Develop innovative and stylish athletic wear options that cater to the growing demand for fashionable activewear.
Luxury Apparel
Disruptive innovation opportunity: Combine luxury and comfort in new and unique ways to create luxurious apparel that appeals to affluent consumers.
SCORE
3.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 23%
Freshness 8%

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