Striking Purple Steel Timepieces

TAG Heuer Reveals the Limited Edition 'Monaco Purple Dial'

TAG Heuer has revealed the new limited edition ‘Monaco Purple Dial’ timepiece, which arrives as an update to the iconic 1969 edition. The 39-mm polished steel body is accentuated by a bold purple dial that gets richer in color near the edges. Additional cosmetic highlights include sleek rhodium-plated indexes, white SuperLumiNova hands, and two sub-counters coated in a black shade.

The watch features a Calibre Heuer 02 chronograph movement encased in a stainless steel sapphire crystal case back. The watch will be produced in limited quantities, with only 500 pieces being manufactured and sold. Rounded off with a black leather band dyed purple at the back, the ‘Monaco Purple Dial’ is available at TAG Heuer’s retail locations.

Image Credit: TAG Heuer

Luxury Steel Timepieces
Opportunities to create sleek, sophisticated watches with unique color accents and limited runs for discerning customers.
Iconic Watch Updates
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Limited Edition Collectibles
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Luxury Watch Manufacturing
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Fashion Retail
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SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 44%
Freshness 13%