MomConnect is an initiative by the South African National Department of Health that is created to support maternal health through accessible mobile technologies. It integrates a series of health services catered to mothers and children and is entirely free to use.
The messages on the platform are available in its 11 official languages and the services are fully voluntary, allowing pregnant women to opt-out at any time. The main goals of MomConnect are to provide interactive feedback on the service, targeted health promotional messages for better overall health, and provide a mechanism for electronic registration in the public health system. Notably, NurseConnect is a branch of MomConnect that provides midwives and nurses with their day-to-day work. It provides elements that aid midwives and nurses with maternal, child, and family health in South Africa.