A new flavor of Mom Water's fruit-infused vodka water is coming out just in time for the holidays. Now being offered by the company is 'Carol,' also known as Cranberry Lime. In the US, the beverage will be marketed in four-packs for retail and direct-to-consumer internet sales. Each drink is beautifully packed in a 12-ounce can and has an ABV of 4.5%, 90 calories, and no sugar. Following the recent introduction of two new core flavors, 'Susan' and 'Nancy,' this is the company's seventh flavor driven by a mom-themed personality. Carol is named after the holiday season and is one of the owner's mothers.
“We’ve been wanting to release a limited edition flavor for a while now, and the holidays seemed like the perfect time to have a new Mom stop by for a visit,” explains Jill Morrison, co-founder of Mom Water. “The combination of cranberry and lime is seasonally-inspired and designed to pair with any holiday celebration. And now there’s finally a new festive offering that won’t leave you bloated at holiday parties.”
Image Credit: Mom Water
Key Themes Behind This Trend
- Holiday-themed Canned Cocktails
- Opportunity for alcoholic beverage companies to introduce seasonal, limited edition canned cocktails for holidays.
- Fruit-infused Alcoholic Beverage
- Creating new flavors with fruit-infused vodka water could be a potential for those in the alcoholic beverage industry.
- Personality-driven Beverages
- Introducing new beverages with a personality theme has the potential to resonate with consumers and create brand loyalty.
Where This Applies
- Alcoholic Beverage Industry
- Opportunity to introduce new flavors and holiday-themed canned cocktails that showcase uniqueness and draw attention in a competitive industry.
- Packaged Goods Industry
- Potential for non-alcoholic beverage companies to incorporate fruit-infused flavors in their products and capitalize on current health-focused trends.
- Marketing and Branding Industry
- Opportunity for marketing and branding agencies to help companies identify unique personality themes to differentiate themselves from competitors in a crowded market.
