Mom Water is launching two new flavors of its fruit-infused vodka waters. The brand is now introducing Susan, also known as ‘Strawberry Kiwi’ and Nancy, otherwise known as ‘Pineapple Orange.’ The beverage will be sold in four-packs across the US, including retail and direct-to-consumer sales from the brand’s online store. Each drink contains zero carbonation, zero sugar, 90 calories, an ABV of 4.5%, and comes neatly packaged in a 12-ounce can.
Mom Water’s all-natural vodka water already comes in Julie - Passionfruit, Sandy - Coconut Mango, Linda - Blueberry Peach and Karen - Lemon Blueberry. Each unique flavor is seasonally-inspired, with the next addition to the lineup coming this holiday season.
Interested parties can visit Mom Water’s website to purchase the new flavor.
Image Credit: Mom Water
What Makes This Trend Stand Out
- Fruit-infused Spirits
- There is an opportunity for spirits companies to create unique, fruit-infused spirits that appeal to consumers looking for healthier alcohol options.
- Direct-to-consumer Sales
- By offering direct-to-consumer sales, companies can reach a wider audience and increase their revenue.
- Seasonal Flavors
- Creating unique and seasonally-inspired flavors can help companies keep their product lines fresh and exciting.
Sectors Adopting This
- Alcoholic Beverages
- Spirits companies can capitalize on the growing demand for healthier alcohol options by developing and promoting fruit-infused spirits.
- E-commerce
- Companies can utilize e-commerce platforms to offer direct-to-consumer sales and reach a wider audience.
- Food and Beverage Retail
- Retailers can benefit from carrying unique and innovative products, such as fruit-infused spirits, that appeal to health-conscious consumers.
