There's not an industry that hasn't been touched by the impact of COVID-19 and this Canada Day, Molson Canadian is reminding Canadians to celebrate by supporting Canadian-founded beer brands. Canadian consumers are being encouraged to #MakeItCanadian and as Andrew Molson says, "Since 1786, seven generations of our family have been proudly brewing beer right here in Canada. But this isn't about us or our story. This is about something bigger."
For the first time ever, Molson will be opening its case to other brands. With the special edition Canadian Case, beer lovers will be able to discover a variety of different Canadian-founded brews and a portion of their purchase will help to support a local charity dedicated to helping people during this most difficult year.
Image Credit: Molson Canadian