There's not an industry that hasn't been touched by the impact of COVID-19 and this Canada Day, Molson Canadian is reminding Canadians to celebrate by supporting Canadian-founded beer brands. Canadian consumers are being encouraged to #MakeItCanadian and as Andrew Molson says, "Since 1786, seven generations of our family have been proudly brewing beer right here in Canada. But this isn't about us or our story. This is about something bigger."
For the first time ever, Molson will be opening its case to other brands. With the special edition Canadian Case, beer lovers will be able to discover a variety of different Canadian-founded brews and a portion of their purchase will help to support a local charity dedicated to helping people during this most difficult year.
Image Credit: Molson Canadian
What's Driving This Trend
- Canadian Beer Renaissance
- The surge of Canadian-founded beer brands presents an opportunity for Molson Canadian to diversify its offerings and collaborate with local breweries.
- Charitable Cause Marketing
- Aligning with a local charity and donating a portion of sales can increase brand reputation and consumer trust while supporting the community.
- Multi-brand Partnerships
- Molson Canadian's strategy of including other Canadian-founded beer brands in its Canadian Case can spark opportunities for cross-promotion and collaboration among local breweries.
Who This Affects Most
- Alcohol Beverage
- The surge of Canadian-founded beer brands and Molson Canadian's Canadian Case presents an opportunity to diversify offerings and reach a wider range of customers.
- Non-profit
- Partnering with local charities and receiving donations from companies like Molson Canadian can increase funding and exposure for the non-profit sector.
- Marketing & Advertising
- The Molson Canadian campaign showcases the impact of cause marketing and how supporting a charitable cause can increase brand awareness and reputation.
