As one of the leading notebooks in the world, I never thought that Moleskine would need to create a campaign to draw in buyers; I'm glad they do, though, because these Moleskine ads are pretty amazing. Highlighting their motto 'Ride on Your Words,' it capitalizes on creativity and imagination.
The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on billboards. Most interestingly, however, was the campaign's application--in bus shelters, of all places.
What's Driving This Trend
- Creative Advertising Campaigns
- Opportunity to create unique, attention-grabbing ad campaigns that showcase a brand's message in an innovative way.
- Innovative Outdoor Advertising
- Opportunity to leverage public spaces in a creative way to draw attention to a brand's message.
- Personalized Notebooks
- Opportunity to customize notebooks to reflect an individual's unique style and personality.
Who This Affects Most
- Advertising
- Opportunity for agencies to explore unique, attention-grabbing campaigns that offer something new to clients.
- Outdoor Advertising
- Opportunity for outdoor advertising companies to leverage unique public spaces and new technologies in creative ways.
- Stationery
- Opportunity for stationery companies to offer customizable products that cater to individuals' unique styles and personalities.
