These mole sauces are offered by 'Sabor de Oaxava' and were designed by the creative agency 'Latte Co.'
Mole sauce is common in Mexican cuisine, has many different variations and is based in fruits, nuts and chili peppers. The brand was inspired by Oaxaca, a state in Southern Mexico that is known for its vibrant Indigenous culture, clothing and food. The labeling on these jars was inspired by some of the region's "largest consumer products" which are their clothes and textiles. The resulting labels feature colorful imagery that comes in the form of illustrative patterns of birds and flowers.
In creating the branding for these mole sauces, Latte Co. was able to use regional inspirations in a way that is eye-catching and unique.
Key Themes Behind This Trend
- Vibrant Packaging
- Exploring the use of colorful and eye-catching packaging designs to stand out on the shelves.
- Cultural Branding
- Utilizing regional inspirations to create unique and culturally relevant branding experiences.
- Artistic Patterns
- Incorporating illustrative patterns of birds and flowers to create visually appealing labels.
Where This Applies
- Food and Beverage
- Opportunity for food and beverage companies to explore culturally inspired branding strategies to differentiate their products.
- Packaging
- Disruptive innovation opportunities in the packaging industry to experiment with vibrant and artistic designs.
- Creative Agencies
- Creative agencies can explore the use of regional inspirations in their branding projects to create unique and visually appealing designs.
