These mole sauces are offered by 'Sabor de Oaxava' and were designed by the creative agency 'Latte Co.'
Mole sauce is common in Mexican cuisine, has many different variations and is based in fruits, nuts and chili peppers. The brand was inspired by Oaxaca, a state in Southern Mexico that is known for its vibrant Indigenous culture, clothing and food. The labeling on these jars was inspired by some of the region's "largest consumer products" which are their clothes and textiles. The resulting labels feature colorful imagery that comes in the form of illustrative patterns of birds and flowers.
In creating the branding for these mole sauces, Latte Co. was able to use regional inspirations in a way that is eye-catching and unique.