Moldy Photography Books

Afterlife by Heikki Leis Highlights the Attractive Side of Mold

Anyone who has ever left food to rot too long will be quite familiar with the sight of mold, but few take this and turn it into a passion for moldy photography. But Estonian artist Heikki Leis did just this. After 10 years of photographing and experimenting with moldy subjects, he has released a book called 'Afterlife' that highlights the beauty and complexity behind his subject. The book also contains text describing the author's story and his relationship with mold.

We live in a world where mold surrounds us but goes largely unnoticed. When we encounter mold, it is usually with disgust and contempt but his photographs really do bring forth the captivating and attractive nature of "mold-scapes." Leis would carve sculptures out of vegetables (usually turnips) and leave them to their devices; the resulting moldy photography is unusually captivating.

Macro Photography
The trend of macro photography showcases the beauty and complexity of small subjects, such as mold, through highly detailed images.
Unconventional Art
The trend of unconventional art explores the use of unexpected materials or subject matters, like mold, to create captivating and thought-provoking pieces.
Environmental Awareness
The trend of environmental awareness promotes an appreciation for the natural world, including overlooked elements like mold, fostering a deeper understanding of our ecosystem.

Where This Applies

Art and Photography
The art and photography industry can embrace the trend of moldy photography to offer unique and visually intriguing works that challenge traditional perceptions.
Publishing and Printing
The publishing and printing industry can tap into the trend of unconventional art by supporting and showcasing books like 'Afterlife,' which combine photography and personal narratives.
Eco-friendly Products
The eco-friendly products industry can leverage the trend of environmental awareness to create sustainable and nature-inspired designs that incorporate mold and other natural elements.
SCORE
1.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 13%
Freshness 8%

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