Everyone has experienced the disgusting effects of catching a cold, and these Mola Tissues ads capture these less than ideal moments quite accurately.
Created by advertising agency McCann Erickson in Warsaw, Poland, the campaign features a man and woman who are trying to get through the mess of a flu. Illustrating snot literally shooting out of each of their noses, the ads may make you a feel a bit queasy if you've just been cured of your own sickness. The campaign's slogan reads "Hello snots, the fun is over," ensuring customers that these tissues will help make fighting the flu that much easier.
Let the Mola Tissues ads provide some assurance that your cold will be cured in no time.
Key Themes Behind This Trend
- Disgusting Advertising
- The use of gross-out humor in advertising campaigns such as Mola Tissues can create a memorable impression on consumers and generate buzz.
- Humor in Advertising
- Incorporating humor into advertising such as the Mola Tissues campaign can help brands create an emotional connection with consumers and foster brand loyalty.
- Personalized Marketing
- Tailoring marketing campaigns such as Mola Tissues to target specific demographics, in this case, people who are sick can result in increased sales and overall brand awareness.
Where This Applies
- Tissue Manufacturing
- Brands can create differentiated products such as Mola Tissues that cater to different needs of consumers, such as those who value softer, stronger, or more absorbent tissues.
- Pharmaceuticals
- Marketers can leverage the Mola Tissues campaign to promote cold and flu medicines, vitamins, and other over-the-counter remedies that complement the use of tissues to alleviate symptoms of sickness.
- Advertising & Marketing
- Agencies can explore novel advertising approaches such as Mola Tissues that use humor or shock tactics to captivate audiences and bring attention to their clients' products and services.
