The photo series titled Modern Girls by Pascal Pierrou, a photographer based in Paris, France, captures alternative feminine beauty. Yet for all of its 'alternativeness,' the women shot in the series are depicted in a raw and vulnerable light, which is hard not to appreciate. Whether covered in tattoos or boasting a shaved head, they are beautiful inside and out.
Shot in studio against a white backdrop Modern Girls by Pascal Pierrou concentrates solely on the person and her personality. According to the blog iGNANT, "His inspiration for the series was Andy Warhols' ‘Factory’ which was popular in the 60s in New York. Pierrou imagined people of a new factory, free women, feminists, artists that would exhibit their skin, hair, tattoos and words without being ashamed."
Why This Trend Is Growing
- Alternative Beauty
- Opportunity for beauty industry to embrace and promote diverse beauty standards, challenging traditional norms and stereotypes.
- Raw Photography
- Advancement in photography techniques and styles that focus on capturing raw and vulnerable moments, presenting authentic representations of individuals.
- Feminist Expression
- Growing trend of women embracing their individuality and expressing themselves through body art, hairstyles, and fashion choices.
Industries Being Reshaped
- Beauty and Cosmetics
- Incorporating a wide range of beauty products and services catering to diverse beauty standards and empowering self-expression.
- Photography
- Providing platforms and equipment that support the art of capturing raw and authentic moments, showcasing the beauty of individuality.
- Fashion and Apparel
- Creating clothing lines and accessories that celebrate personal style and encourage self-expression, embracing uniqueness and breaking away from societal norms.
