Sustainable Felt Decor

The Modern Fiber Lab Creates Eco-Friendly Wool-Based Products

Modern Fiber Lab creates sustainable home decor out of animal and plant fibers. Predominantly working with wool fibers and felt techniques, this lab sources most of their materials from shepherds primarily residing in the United States. According to the website, "Felt is utilitarian, decorative, and completely renewable," thus a great material to work with.

Founded by Atlanta-based fiber artist and textile designer Sonya Yong James, Modern Fiber Lab produces handmade products that are undeniably stylish and contemporary despite the traditional techniques used to create them. From woven, colorblocked vases to shaggy throws, Modern Fiber Lab offers a range of items to make the home more eco-friendly, cosy and fashionable.

Sonya Yong James even shares the processes Modern Fiber Lab goes through to create these products on Flickr.

Eco-friendly Home Decor
Opportunity for disruptive innovation in creating sustainable and stylish home decor using eco-friendly materials and traditional techniques.
Wool-based Products
Opportunity for disruptive innovation in utilizing wool fibers to develop a wide range of fashionable and eco-friendly products.
Renewable Materials
Opportunity for disruptive innovation in sourcing and utilizing renewable materials like felt to create utilitarian and decorative products.

Industries Being Reshaped

Sustainable Home Decor
Opportunity for disruptive innovation in the sustainable home decor industry by offering eco-friendly and stylish products.
Textile and Fiber Art
Opportunity for disruptive innovation in the textile and fiber art industry by incorporating traditional techniques and eco-friendly materials into contemporary designs.
Handmade Home Furnishings
Opportunity for disruptive innovation in the handmade home furnishings industry by creating innovative and eco-friendly products using felt and wool fibers.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 27%
Freshness 8%