Modern 80s Makeup

The Latest Issue of Vogue Taiwan Stars Model Paige Reifler

The modern 80s makeup looks featured throughout the November 2014 issue of Vogue Taiwan may be much more subtle than people would first expect. After all, the 80s was a time for bold colors and big hair. Although these elements can still be detected throughout the photoshoot, they have been pared back a bit in order to appeal to contemporary women. These modern 80s looks is a great way to spice up the winter months.

Shot by photographer Yossi Michaeli, the modern 80s looks were shown on model Paige Reifler. What really stands out in each image are her experimental lipsticks courtesy of makeup artist Stevie Huynh. Focusing on stains and ombre shading, the lips are definitely the focal point for the photoshoot on the whole.

Subtle 80s-inspired Makeup
There is an opportunity for cosmetics companies to create more subtle yet still distinctive 80s-inspired makeup products.
Stained and Ombre Lipsticks
Innovative makeup brands can develop lipsticks that focus on staining and ombre shading techniques for a bold yet modern look.
Modernized Retro Looks
There is a growing trend of reviving and modernizing retro looks, providing an opportunity for fashion and beauty industries to create new products and styles inspired by the past.

Industries Being Reshaped

Cosmetics
Cosmetics companies have the opportunity to develop products inspired by the 80s but with a modern and subtle twist.
Fashion
Fashion brands can create outfits that incorporate modernized retro looks, inspired by the 80s, for a nostalgic and trendy vibe.
Beauty Photography
With the growing trend of modernizing retro looks, there is an opportunity for photographers specializing in beauty to create unique and eye-catching visuals that showcase these looks in a fresh and modern way.
SCORE
4.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 56%
Freshness 8%

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