Unimatic is a watchmaking label based in Italy, specializing in minimal timepieces -- it recently dropped a new collection of watches, with the highlighting piece as the Modello Tre. This is the label's inaugural chronograph and it boasts a bezel crafted from black aluminum materials and a black dial to match. It also features a 'Super-LumiNova' completion to make it stand out even more in darker lighting.
Notably, the Modello Tre has water-resistant elements for up to 300 meters. Another watch in the new Fall 2018 selection is an updated Modello Due -- it boasts the same water-resistant features and has a glow-in-the-dark finish translated through the gilt dial. The new capsule is available to shop now online at Unimatic.
What's Driving This Trend
- Water-resistant Wearables
- Opportunity for companies to innovate in water-resistant technology across various wearable devices such as smartwatches, trackers, and fitness bands.
- Minimalist Timepieces
- Opportunity for watchmakers to capture market share by developing elegant and simple watch designs similar to Unimatic's style.
- Glow-in-the-dark Products
- Opportunity for different industries to incorporate luminescent and glow-in-the-dark elements in their products, such as fashion and sports equipment.
Who This Affects Most
- Fashion Accessories
- Companies in the fashion accessory industry can create water-resistant watches with minimalistic designs, similar to Unimatic, to appeal to consumers' current commercial needs.
- Fitness Wearables
- Companies in the fitness wearable industry can enhance their devices' water-resistant features to provide more flexibility for users during their workouts.
- Sporting Goods
- Brands in the sporting goods industry can explore the option of incorporating glow-in-the-dark elements in their products to make them more appealing and stand out during low-light conditions.
