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Empowering Plus-Size Campaigns

ELOQUII's #MODELTHAT Campaign Challenges Unconscious Bias

— May 6, 2019 — Fashion
ELOQUII, the women's plus-size fashion retailer, is launching its first-ever advertising campaign called #MODELTHAT that simultaneously celebrates customers and challenges unconscious bias in the workplace. The retailer, which offers sizes 14 to 28, created a campaign that spotlights former chef and ultra-marathon runner, a chief engineer, costume designer and many more.

As Mariah Chase, CEO of ELOQUII, describes: "Our #MODELTHAT campaign challenges the unconscious bias that can sometimes lead to stigmatizing, stereotyping or underestimating a woman's talents, abilities or accomplishments based on her body."

The #MODELTHAT campaigns stars women like Palencia, a Deputy Director and Chief Engineer of Detroit Water and Sewerage Department who is overseeing a $500 million program to help rebuild Detroit and Sarah, a four-time Emmy award-winning TV producer.
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