Model Erin Wasson has made a name for herself as one of the top supermodels of the century and she recently started in a lookbook for Madewell in which she posed in fun hipster garments while hanging out in the city.
Wasson is as much a model as she is a fashionista known for her disheveled yet stylish ensembles. It's no surprise then that Madewell chose to use the supermodel as the face of their recent lookbook filled with laid back T-shirts, comfy wool sweaters, red plaid shirts and light-washed jeans. The lookbook had a natural and effortless aesthetic as Wasson barely faced the camera as she ran around the city looking cool and chic in Madewell's clothing.
What Makes This Trend Stand Out
- Supermodel-curated Lines
- There is an increasing trend towards using supermodels to curate and design clothing lines, providing an opportunity for disruptive innovation in the fashion industry by tapping into the social influence and expertise of top models.
- Effortless Aesthetic
- The popularity of the natural and effortless aesthetic seen in Madewell's recent lookbook featuring Erin Wasson suggests an opportunity for disruptive innovation in the fashion industry in creating easy-to-wear and comfortable clothing that still looks fashionable and on-trend.
- Hipster Chic
- The hipster-inspired clothing featured in the Madewell lookbook indicates a trend towards relaxed and carefree fashion that can be interpreted into an opportunity for disruptive innovation in the fashion industry by incorporating more niche and specific subcultures in clothing designs.
Sectors Adopting This
- Fashion Industry
- Within the fashion industry, brands can innovate by incorporating models' expertise and influence to create curated lines, focusing on natural and effortless aesthetics that prioritize comfort and ease, or incorporating niche subcultures into designs.
- Marketing and Advertising Industry
- By utilizing the social influence and expertise of fashion models like Erin Wasson, marketers and advertisers can innovate their campaigns by partnering with models to create authentic and relatable content for niche consumers
- Retail Industry
- Retailers can innovate by designing and stocking clothing that is reflective of the natural, effortless aesthetic and hipster-chic style seen in Madewell's recent lookbook featuring Erin Wasson.
