Floating Floral Swimwear

There are many reasons to love the ModCloth for Liberty London ad campaign. Right away, the images are captivating with the soft pastel colors of the murky waters and flower petals. Secondly, the lookbook stars a range of models that vary in both size and shape. This inclusiveness speaks to the positive direction the fashion industry is moving in. Last, but certainly not least, are the swimwear themselves.

Feminine, flattering and perfect for the summer season, the ModCloth for Liberty London collection is just what women have been waiting for. Dubbed High Dive, there is a vintage vibe behind the designs thanks to the concentration on high waisted bottoms and floral patterns. Yet modern women will love the designs all the same. It's hard not to.