Caitlin Mocuin Store Delivers Hands-On Shopping Experience

 - Jul 13, 2012
References: mociun & coolhunting
Best known for her jewelry and Bauhaus-inspired clothing, New York designer Caitlin Mocuin opened her very own retail store after the success of her pop-up store last spring. The store, named Mocuin, provides a different kind of shopping experience for customers by encouraging patrons to explore the various clusters of objects that reside on tables, floors and window sills around the store.

People are told to be grownups when they enter a store -- they are told not to touch anything. Mocuin's alternative store design is meant to facilitate peoples' curious instincts. Caitlin Mocuin hopes that this will inspire customers to think of objects in new ways; a cup can be more than a cup, it can be a piece of art.

Selling mainly ceramics, jewelry and gifts by a host of designers including David Neale, Doug Johnson and Eric Bonnin, Mocuin is a store that is sure to spark interest. The store can be found on Wythe and 4th in Brooklyn, NY.