Minty Mochi Treats

My/Mo Mochi Ice Cream Created a Cool Peppermint Seasonal Flavor

For the fall, My/Mo Mochi Ice Cream introduced Pumpkin Spice and Apple Pie à la Mode mochi treats and its newest seasonal flavor is Cool Peppermint. The limited-edition mochi snack combines peppermint-flavored ice cream with crunchy mint pieces, all wrapped up in chewy mochi dough. The wintery holiday flavor puts a unique new spin on peppermint sweets that are commonly enjoyed over the Christmas season. While popular peppermint treats like candy canes or minty chocolate bark are hard, mochi introduces a different texture experience with its sticky rice dough.

With the introduction of this new flavor, CMO Russell Barnett invites: "Chew it. Squish it. Play with it. However you're choosing to celebrate the holiday season, you won't want to miss out on this merry flavor experience."

Seasonal Mochi Treats
Creating unique and limited-edition flavors of mochi treats for different seasons.
Innovative Flavor Combinations
Experimenting with unconventional flavor pairings like peppermint and mint pieces in mochi treats.
Alternative Texture Experience
Offering a sticky rice dough texture experience with mochi treats, as opposed to traditional peppermint sweets.

Industries Being Reshaped

Frozen Desserts
Exploring new flavors and textures in the frozen desserts industry.
Confectionery
Incorporating unique flavor combinations in the confectionery industry.
Seasonal Foods & Snacks
Creating limited-edition flavors for seasonal foods and snacks.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 31%
Activity 10%
Freshness 9%