Mobile Van To Spread Fun & Smiles

 - Mar 28, 2007   Updated: May 9 2011
References: myspace
Currently only avilable in LA the Hearts Challenger's van sells toys, sweets and of course ice cream.

Aiming to bring magic and smiles to everywhere they visit their moto is “the greatest challenges are ones from the heart." It can also be hired for events or party's.

They dont yet have a full webpage but can check out their vibe on MySpace.

Implications - Mobility is becoming more important for consumers. Food, fashion pop-up shops and toy stores are now on the road by using vans and trucks as the primary retail setting. By constantly being on the move, small-businesses are able to use transportation as a way to sell products, but also as a way to advertise to commuters and pedestrians.