The 'Should You Build a Mobile App or Mobile Website' infographic chart explores the debate between which platform best captures today's growing digital audience. More and more consumers are using their mobile devices to surf and interact online.
In an ideal world, a company would have both options available; however, smaller startups are unlikely to have the necessary capital to do so. Thus, it is important for businesses to consider what type of service they offer and what is most crucial to their consumer strategy. If retainment and time spent with the product is significant, then companies should consider developing an app, which shows more constant periods of usage.
While mobile apps provide a greater scope of navigational tools, they are more expensive to develop and may require approval from app stores. Browser-based mobile sites are much more accessible since they do not limit the market to users of only certain devices.