Launched just in time for National Brownie Day on December 8th, the new M&M'S® Fudge Brownie flavor is guaranteed to be a new fan favorite for those with a sweet tooth. Mimicking the rich and decadent taste of fudge brownie desserts, the candy recreates the flavor in a bite-sized format.
The M&M'S® Fudge Brownie flavor has been rolling out across Canadian stores throughout 2020 and is available in "109g Sharing Size bags, 185g Take Home bags, and 380g Bowl Size bags." Already a hit on social media, the new flavor has inspired over a million fan-created recipes that cut traditional brownie prep time in half.
M&M'S® is also getting in on the action, releasing its own recipe collection, with easy-to-follow dessert creations like No-Bake M&M'S® Fudge Brownie Cereal Bars and Mini M&M'S® Fudge Brownie Mousse Bites.
Image Credit: M&M'S®
What's Driving This Trend
- Brownie-inspired Candies
- The popularity of the M&M'S® Fudge Brownie flavor indicates a consumer demand for brownie-inspired candies, creating an opportunity for confectionery companies to develop new products in this category.
- Social Media Fueled Trends
- The M&M'S® Fudge Brownie flavor's popularity on social media highlights the potential for companies to leverage social media to promote new products and drive consumer engagement.
- Alternative Dessert Formats
- The bite-sized M&M'S® Fudge Brownie candies that replicate the taste of a brownie dessert create opportunities for confectionery companies to innovate in alternative dessert formats.
Who This Affects Most
- Confectionery Industry
- The release of the M&M'S® Fudge Brownie flavor showcases an opportunity for the confectionery industry to create innovative new products that tap into the trend towards brownie-inspired candies.
- Retail Industry
- The popularity of the M&M'S® Fudge Brownie flavor and social media trends could translate to increased sales and consumer engagement, presenting opportunities for retailers to leverage these trends in their marketing strategies.
- Food and Beverage Industry
- The M&M'S® Fudge Brownie flavor is an example of how the food and beverage industry can leverage consumer trends and innovative flavor profiles to create new and exciting products that cater to evolving consumer tastes.
