Art and design studio M/M (PARIS) has teamed up with watchmaker ANICORN to launch its first-ever collection of timepieces, and NFTs dubbed '2.'
The unique "phygital" collection consists of five one-of-a-kind luxury pieces, including watches, a ping pong set, a silk square, a puzzle, two statement tees, and three exclusive NFTs, all of which are intended to represent the world of M/M (PARIS).
The three models, playfully named '2HAPPY,' '2LAZY,' and '2BUSY,' are designed to "tell both time and stories." Delivered in M/M (PARIS)'s signature typography, these timepieces feature a 3D dial showcasing a display of mini sculptures on the wearer's wrist. These three luxury watches will also arrive as an NFT release, allowing shoppers to own both a physical and digital version of the timepieces.
Image Credit: M/M (Paris)
What's Driving This Trend
- Phygital Collections
- Businesses can create unique, interactive collections that bridge the physical and digital worlds, offering customers both a tangible and digital experience.
- Luxury Nfts
- Luxury brands can leverage the growing popularity of NFTs to create unique, limited edition digital assets that complement exclusive physical products.
- Personalized Luxury
- Customized luxury products, such as M/M (PARIS)'s unique timepieces, allow consumers to have a more personal and intimate relationship with luxury brands.
Who This Affects Most
- Luxury Watchmaking
- Watchmakers can explore new ways to incorporate technology and personalization into their designs, creating unique experiences for customers like ANICORN's 'phygital' watches.
- Art and Design
- Art and design studios can collaborate with luxury brands to create unique collections that showcase their signature style and offer customers a complete brand experience.
- Fashion and Apparel
- Luxury fashion brands can expand their offerings beyond traditional clothing and accessories, creating unique products like M/M (PARIS)'s statement tees with bold typography that align with their brand image.
