Masterpiece On Your Wrist Makes Art from the Louvre Wearable
Laura McQuarrie — June 5, 2023 — Fashion
References: presslounge.vacheron-constantin & designtaxi
Masterpiece On Your Wrist is a new partnership between the Louvre Museum and Vacheron Constantin that allows customers to commission a special edition Les Cabinotiers watch inspired by artwork from the famed museum in Paris. Back in 2020, the collaborators worked together on the creation of a luxury timepiece for a client featuring Pierre Paul Rubens’ Battle of Anghiari. This served as the inspiration for this partnership and now, those who commission a watch of their own have the chance to get a unique timepiece, as well as an experience at the museum of fine art that isn't usually on display.
This partnership unites a passion for art, heritage and craftsmanship, and it bridges the gap between time-honored and contemporary art in a fresh way.
This partnership unites a passion for art, heritage and craftsmanship, and it bridges the gap between time-honored and contemporary art in a fresh way.
Trend Themes
1. Luxury Art-inspired Watches - Opportunity to create unique, luxury watches inspired by famous works of art in partnership with museums and galleries.
2. Bridging Heritage and Modernity - Opportunity to bring together traditional art and craftsmanship with modern technology and design to create innovative products.
3. Experiential Luxury - Opportunity to offer customers an immersive experience that goes beyond just a luxury product through partnerships with museums and art institutions.
Industry Implications
1. Luxury Watch Industry - Opportunity for luxury watch brands to partner with museums and galleries to offer exclusive art-inspired timepieces.
2. Art and Culture Industry - Opportunity for museums and galleries to collaborate with luxury brands to offer unique experiences and products and reach new audiences.
3. Craftsmanship and Design Industry - Opportunity for craftsmen and designers to integrate traditional art and techniques with contemporary design and technology to create innovative luxury products.
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