Multi-Functional Technical Bags

Master-Piece and MIZUNO Join to Craft a Line of Day-To-Day Bags

Japanese brands Master-Piece and MIZUNO join forces to create a series of collaborative bags for the spring/summer 2018 season. The range of bags infuse the two brands together -- merging MIZUNO's sportswear background with Master-Piece's design and high quality craftsmanship. The collaborative collection is comprised of a selection of backpacks, smaller waist bags, and shoulder bags.

All of the offerings are made available in two colorways with either the option of black or a navy blue and yellow tone. The pieces are adorned with a series of zipper, straps, and storage compartments for high levels of functionality. Every bag model also wears the branding details of both brands. Notably, the two larger backpacks have a large hidden compartment created to store a pair of shoes. The range will be available for purchase on Master-Piece's website later this month.

Collaborative Bags
Opportunity for brands to collaborate in designing and producing multi-functional bags for the market.
Sports-inspired Bags
Development of bags that merge sportswear elements with high-quality craftsmanship and functionality.
Hidden Compartment Bags
Innovative bags with hidden compartments for storing specific items, such as shoes, providing added convenience.

Industries Being Reshaped

Fashion Retail
Retailers can capitalize on the demand for multi-functional bags by offering collaborative designs that combine different brands' expertise.
Sportswear
Sportswear companies can explore opportunities in creating bags that reflect their brand identity and merge fashion with functionality.
Luggage and Travel Accessories
Companies in this industry can incorporate hidden compartments in their bags to provide innovative storage solutions for travelers.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 83%
Activity 52%
Freshness 8%