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Multi-Functional Technical Bags

Master-Piece and MIZUNO Join to Craft a Line of Day-To-Day Bags

— April 12, 2018 — Fashion
Japanese brands Master-Piece and MIZUNO join forces to create a series of collaborative bags for the spring/summer 2018 season. The range of bags infuse the two brands together -- merging MIZUNO's sportswear background with Master-Piece's design and high quality craftsmanship. The collaborative collection is comprised of a selection of backpacks, smaller waist bags, and shoulder bags.

All of the offerings are made available in two colorways with either the option of black or a navy blue and yellow tone. The pieces are adorned with a series of zipper, straps, and storage compartments for high levels of functionality. Every bag model also wears the branding details of both brands. Notably, the two larger backpacks have a large hidden compartment created to store a pair of shoes. The range will be available for purchase on Master-Piece's website later this month.
Trend Themes
1. Collaborative Bags - Opportunity for brands to collaborate in designing and producing multi-functional bags for the market.
2. Sports-inspired Bags - Development of bags that merge sportswear elements with high-quality craftsmanship and functionality.
3. Hidden Compartment Bags - Innovative bags with hidden compartments for storing specific items, such as shoes, providing added convenience.
Industry Implications
1. Fashion Retail - Retailers can capitalize on the demand for multi-functional bags by offering collaborative designs that combine different brands' expertise.
2. Sportswear - Sportswear companies can explore opportunities in creating bags that reflect their brand identity and merge fashion with functionality.
3. Luggage and Travel Accessories - Companies in this industry can incorporate hidden compartments in their bags to provide innovative storage solutions for travelers.
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