Art Van Furniture's Merchandising System Creates Simple Style
Laura McQuarrie — October 9, 2018 — Art & Design
References: artvan & prnewswire
While some consumers are able mix and match furniture pieces with ease, others find it to be a challenge to pull together a unified home interior that accurately reflects their lifestyle needs and sense of style. Art Van Furniture recently introduced a new merchandising system that will help all kinds of consumers select furniture and decor pieces for the home with ease.
The system identifies six primary lifestyle collections—Casual, Urban, Farmhouse, Modern, Traditional and Mid-Century—that can be easily found by their color-coded tags. While some people will prefer to outfit a home with pieces from the same style, others will enjoy mixing and matching based on the pairings that Art Van Furniture suggests. For instance, Art Van Furniture has identified that its Modern pieces go well with Mid-Century and Urban styles, while Traditional best pairs with products from the Farmhouse and Casual categories.
The system identifies six primary lifestyle collections—Casual, Urban, Farmhouse, Modern, Traditional and Mid-Century—that can be easily found by their color-coded tags. While some people will prefer to outfit a home with pieces from the same style, others will enjoy mixing and matching based on the pairings that Art Van Furniture suggests. For instance, Art Van Furniture has identified that its Modern pieces go well with Mid-Century and Urban styles, while Traditional best pairs with products from the Farmhouse and Casual categories.
Trend Themes
1. Mix-and-match Furniture Collections - Disruptive innovation opportunity: Develop a virtual reality platform that allows consumers to visualize their desired mix-and-match furniture combinations before making a purchase.
2. Color-coded Tagging - Disruptive innovation opportunity: Create a mobile app that uses color-coded tagging to help consumers easily identify and match furniture pieces from different collections.
3. Curated Pairings - Disruptive innovation opportunity: Build an AI-powered recommendation engine that suggests unique and personalized furniture pairings based on consumer preferences and lifestyle needs.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunity: Introduce an online marketplace that connects furniture retailers and designers to offer a wide selection of mix-and-match furniture collections.
2. Interior Design - Disruptive innovation opportunity: Develop a subscription-based interior design service that curates mix-and-match furniture collections tailored to customers' style preferences and living spaces.
3. Augmented Reality - Disruptive innovation opportunity: Create an augmented reality app that allows consumers to virtually try out different mix-and-match furniture combinations in their own homes, enhancing the shopping experience.
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