The Mitsubishi Outlander is Driven Through the World's Deadliest Road

 - May 15, 2011
References: mitsubishicars & adweek
In Bolivia lies a path called the Yungas Road. This road has no guardrails, no lanes and no paved surfaces and sweeps around a large mountain. Labeled as the deadliest road in the world, Mitsubishi wanted to take its Outlander and Outlander Sport to show consumers how it could handle the craziest of terrain.

The Mitsubishi Outlander spot was devised by ad agency 180, Los Angeles. What made the spot exceptionally creative was that the creatives didn't want to just shoot the car going through the winding hills: they wanted to put people in that car and show them the experience. Agency 180 installed 360-degree cameras inside the Mitsubishi Outlander and Outlander Sport to put viewers inside this once-in-a-lifetime test-driving experience.