You may think that the city is no place for a wild ride, yet what the Mitsubishi ASX ads describe is an urban-ready SUV that's "alive in the city." The campaign suggests that this sporty 4x4 vehicle breaks from one's structured expectations, turning instantly from a passive part of the metropolis into a powerful pouncing beast.
In this case, the visual imagery created by the Africa advertising agency of Sao Paulo, Brazil, really lands on its feet. Using stone sculptures on pedestals of a lion and a wolf, the prints bring home the idea of such creatures coming to life. Describing, of course, the new agile automobile, the Mitsubishi ASX ads instill an innate edge in an otherwise seemingly ordinary car.
Key Themes Behind This Trend
- Urban-ready Suvs
- Opportunity for creating more urban-focused SUVs that break away from traditional expectations and incorporate a sense of power and agility in the city.
- Innovative Advertising Imagery
- Opportunity for using unconventional visual imagery in advertising campaigns that effectively communicate a product's unique features and qualities.
- Transformative Branding
- Opportunity for brands to transform the perception of their products by associating them with powerful and dynamic concepts, like pouncing predators.
Where This Applies
- Automotive
- Opportunity for automotive manufacturers to develop and market urban-ready SUVs that appeal to consumers seeking both functionality and a sense of power in the city.
- Advertising
- Opportunity for advertising agencies to create disruptive campaigns that utilize innovative visual imagery to captivate audiences and convey a product's distinctive characteristics.
- Brand Management
- Opportunity for brands to reinvent their image by incorporating unconventional and transformative concepts into their branding strategies, thereby attracting new customers and regaining market share.
