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Collaborative Summer-Ready Apparel

MISTER GENTLEMAN and Speedo Join Forces on a Joint Collection

— June 23, 2020 — Lifestyle
MISTER GENTLEMAN works in collaboration with Speedo on a collection, marking the duo's second release with one another. The focus in terms of design, is the color palette and patterning, detailed with a blend of bright hues in captivating patterns made for the summer season.

The collection is designed by Takeshi Osumi, also recognized as Big-O, as well as Yuichi Yoshii. MISTER GENTLEMAN is known for its bold color palettes and silhouettes, which stays true with the latest capsule. The collaborative effort features waterproof shorts, swimming bags, a travel bag, poolside cap, boxy graphic tees, transparent bottle with co-branded details, and a micro towel. All of the items are water absorbing as well as quick drying.


Image Credit: MISTER GENTLEMAN
Trend Themes
1. Collaborative Apparel Collections - The collaboration between MISTER GENTLEMAN and Speedo highlights the trend of brands joining forces to create unique clothing lines.
2. Summer-inspired Color Palettes - The focus on vibrant hues and captivating patterns in the MISTER GENTLEMAN x Speedo collection reflects the trend of summer-inspired color palettes in apparel.
3. Functional and Stylish Swimwear - The inclusion of waterproof shorts, swimming bags, and quick-drying materials in the collaborative collection showcases the trend of swimwear that combines functionality and style.
Industry Implications
1. Fashion Design - The collaboration between MISTER GENTLEMAN and Speedo presents a disruptive innovation opportunity for fashion designers to explore collaborations with different brands.
2. Sportswear - The MISTER GENTLEMAN x Speedo collection highlights the potential for disruption in the sportswear industry by merging fashion and functionality.
3. Outdoor Accessories - The inclusion of poolside caps, transparent bottles, and travel bags in the collaborative collection opens up opportunities for disruptive innovation in the outdoor accessories market.
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