After last year's Internet film depicting Naomi Campbell, Pirelli strikes again with a movie directed by Kathryn Bigelow with Uma Thurman as the main character: Mission Zero. Some minutes of heavy emotions, the coolest cars (check out Uma's yellow Lamborgini) and the most astonishing end.
The film has been done by Nurun Italia and it is aimed at promoting the brand in a global basis, providing a global exposure of the brand and make from it A hit of viral marketing. Pretty cool stuff!
Download it at www.pirellifilm.com.
What Makes This Trend Stand Out
- Branded Short Films
- Opportunity for companies to create branded short films for global exposure and viral marketing.
- Celebrity Endorsements
- Opportunity for companies to use celebrity endorsements to attract attention and promote a brand or product.
- Luxury Automotive
- Opportunity for companies in the luxury automotive industry to showcase their products in entertaining and engaging ways.
Sectors Adopting This
- Marketing and Advertising
- Opportunity for companies in the marketing and advertising industry to create engaging content for their clients that provides global exposure and viral marketing.
- Entertainment and Film
- Opportunity for companies in the entertainment and film industry to partner with brands to create branded content that attracts attention and provides global exposure.
- Automotive
- Opportunity for companies in the automotive industry, especially luxury automotive, to create entertaining and engaging content that showcases their products and attracts attention.
