After last year's Internet film depicting Naomi Campbell, Pirelli strikes again with a movie directed by Kathryn Bigelow with Uma Thurman as the main character: Mission Zero. Some minutes of heavy emotions, the coolest cars (check out Uma's yellow Lamborgini) and the most astonishing end.
The film has been done by Nurun Italia and it is aimed at promoting the brand in a global basis, providing a global exposure of the brand and make from it A hit of viral marketing. Pretty cool stuff!
Download it at www.pirellifilm.com.