Missguided and Umbro have joined forces to offer consumers a capsule collection that embodies the sporty and fashion-forward aesthetic of both brands.
The impressive 33-piece collection blends Umbro's classic color palette of black, navy, red and white with Missguided's Millennial pink hues to offer a line that's equal parts practical and chic. Some of the standout pieces from the line include retro sportswear items, like oversized sweaters, tear-away trousers and branded bandeaus. Meanwhile, those looking to make a fashion statement may be drawn to the collection's pink and white checkered pant and matching jacket.
The collaborative Missguided and Umbro capsule collection drops on February 15th, with pieces starting at about $20 USD.
Image Credit: Missguided
Why This Trend Is Growing
- Sporty Fashion Collaborations
- The trend of sportswear brands collaborating with fashion brands presents an opportunity for disruptive innovation in creating stylish, yet functional clothing.
- Retro Sportswear Resurgence
- The resurgence of retro sportswear offers a chance for disruptive innovation in creating modern versions of classic athletic apparel.
- Gender-inclusive Capsule Collections
- The rise of gender-inclusive fashion collaborations creates an opportunity for disruptive innovation in designing clothing that appeals to a diverse range of consumers.
Industries Being Reshaped
- Fashion
- The fashion industry can capitalize on the trend of sporty collaborative capsule collections by partnering with sportswear brands to create unique and attractive clothing lines.
- Sportswear
- The sportswear industry can embrace retro sportswear resurgence to create innovative designs that merge vintage aesthetics with modern performance features.
- Retail
- The retail industry can tap into the trend of gender-inclusive capsule collections by curating and promoting diverse clothing options that cater to a wider range of customers.
