Stüssy and Nike work together once again and have been showcasing a look at some items from their latest collaborative project. This time, the duo launched a full look at the eight-piece collection made up of both apparel and footwear options for the season.
The brands deliver the Air Max 2013 in three colorways featuring black, Fossil, and pink with tonal netting and mesh. The apparel that joins the roster includes the Hemp Pull Over Jacket, the white graphic tee that has an 8 Ball visual at the front, and the Multi-color Mock Neck Long Sleeve top. It is rounded out by windbreaker jackets and pants to match, loosely fitted sweatpants, crewneck sweaters, a bucket hat, and crew socks.
Image Credit: Stüssy, Nike
What's Driving This Trend
- Collaborative Streetwear Capsules
- Opportunities for fashion brands to collaborate with sportswear brands to produce limited edition streetwear collections.
- Multi-functional Apparel and Footwear
- Opportunities for brands to create apparel and footwear that can be used for both sport and fashion purposes.
- Retro Colorways
- Opportunities for brands to tap into nostalgia by incorporating retro colorways and designs into their contemporary collections.
Who This Affects Most
- Fashion Industry
- The fashion industry can benefit by collaborating with sportswear brands to attract new customers with limited-edition capsule collections.
- Sportswear Industry
- The sportswear industry can benefit by creating apparel and footwear pieces that are multi-functional and can be used for both sport and fashion purposes.
- Streetwear Industry
- The streetwear industry can benefit by incorporating retro colorways and designs into their contemporary collections to attract nostalgia-oriented customers.
