South Korean drugmaker Dong-A Pharmaceutical's Minimax LAB Eyes Solution supports youth eye health with perilla herb, a source of antioxidants like lutein associated with benefits for eye health.
Although beneficial for the eyes and other aspects of well-being, perilla is known for its strong, bitter taste that's better consumed in functional foods with a sweet flavor. As such, Dong-A Pharmaceutical offers the Minimax LAB Eyes Solution for kids in a blueberry variety and an all-new strawberry flavor. Rather than relying on artificial sweeteners such as sugar or aspartame, Minimax LAB Eyes Solution delivers nutrients for eye health with the naturally sweet flavor of berries.
As digital device use becomes more prevalent in daily life, people of all ages are turning to digital wellness supplements to support ocular health.
Key Themes Behind This Trend
- Natural Ingredients in Supplements
- Using naturally occurring ingredients such as perilla herb taps into the growing consumer preference for clean label products.
- Berry-flavored Health Products
- Introducing products in kid-friendly flavors like strawberry and blueberry can enhance the appeal and adherence to health supplements among younger demographics.
- Digital Wellness Support
- As screen time increases, there is a rising demand for supplements that specifically target ocular health to mitigate the effects of prolonged digital device use.
Where This Applies
- Pharmaceuticals
- Pharmaceutical companies can innovate by incorporating naturally sourced, antioxidant-rich ingredients like perilla herb into their product lines.
- Functional Foods
- The functional foods industry can benefit from integrating health-boosting ingredients that not only offer nutritional value but also cater to taste preferences, particularly for children.
- Nutraceuticals
- The nutraceutical market sees potential in developing targeted supplements that address specific health concerns associated with modern lifestyles, such as eye strain from digital device usage.
