BREDA & Poketo Collaborate on a Slick Watch, Named 'Spectra'
References: bredawatch & design-milk
This fashionable minimalist timepiece is design-forward and easy-to-style. The 'Spectra' was conceived through a collaboration between Texan watch label BREDA and Los Angeles-based lifestyle brand Poketo. The partnership produces a stunning design that subtly plays with color — actually, the watch is described as an exploration of "primary color and the study of color energy."
The silhouette of the minimalist timepiece is all-black with the hour and minute hands boasting a vivid blue and a cheerful yellow. This incredibly elegant design speaks to Poketo's artful aesthetic. In addition, the watch is sold to consumers with a playful, pop art-inspired box, making it a perfect gift for the holidays. In addition, the BREDA x Poketo minimalist timepiece collaboration is made available at an accessible price — only $90 USD.
The silhouette of the minimalist timepiece is all-black with the hour and minute hands boasting a vivid blue and a cheerful yellow. This incredibly elegant design speaks to Poketo's artful aesthetic. In addition, the watch is sold to consumers with a playful, pop art-inspired box, making it a perfect gift for the holidays. In addition, the BREDA x Poketo minimalist timepiece collaboration is made available at an accessible price — only $90 USD.
Trend Themes
1. Minimalist Timepieces - Opportunity for brands to collaborate and create sleek and design-forward watches that appeal to the minimalist aesthetic.
2. Exploration of Color Energy - Potential for incorporating color theory and energy into product design to create unique and captivating minimalist timepieces.
3. Pop Art-inspired Packaging - Opportunity to use playful and pop art-inspired packaging to enhance the consumer experience and make watches more giftable.
Industry Implications
1. Fashion Accessories - Integration of minimalist design and color exploration in watches can disrupt the fashion accessories industry by offering innovative and stylish timepieces.
2. E-commerce - Incorporating pop art-inspired packaging and accessibility in pricing can disrupt the e-commerce industry by attracting a wide range of customers and enhancing the online shopping experience.
3. Lifestyle Brands - Collaborations between watch labels and lifestyle brands can disrupt the lifestyle industry by creating unique and design-forward products that cater to consumers' aesthetic preferences.
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