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Subtle Stainless Steel Watches

Adsum Partners with Timex to Release the 'MK1' Timepiece

— August 10, 2022 — Fashion
Brooklyn-based boutique watchmaker Adsum has teamed up with luxury watch brand Timex to launch the 'MK1,' a special edition timepiece that expertly blends both brands' signature design codes.

The MK1 leverages Adsum's penchant for sleek and minimal designs while incorporating Timex's utility and heritage-focused elements. As a result, the MK1 is a great-looking piece that is appropriate for both casual and formal wear. In terms of features, the watch comes with a stainless steel 36mm case that houses a black dial with white/green hands and indices. In addition, the watch swaps out loud branding with emphasized 12, 3, 6, and 9 o'clock numerals. Meanwhile, powering the watch is a high-end Quartz movement.

For those interested, the sleek MK1 timepiece is now available to purchase on Timex's website.

Image Credit: Timex
Trend Themes
1. Minimalist Watch Design - The trend of minimalistic watch designs for a wider range of occasions has taken hold, opening up opportunities for collaborations between luxury and boutique brands.
2. Collaboration Timepieces - Collaborative timepieces between established luxury watch brands and boutique watchmakers are gaining traction, providing disruption opportunities to a stagnant market.
3. Heritage-inspired Elements - Heritage-inspired design elements are becoming more popular in modern watches, sparking opportunities for brands to combine vintage aesthetics with modern technology.
Industry Implications
1. Fashion - Fashion brands can benefit from partnering with luxury watchmakers to create unique and modern watch designs.
2. Luxury Watches - The luxury watch industry can capitalize on opportunities to team with indie watchmakers to produce limited edition watches with unique design elements.
3. Technology - Incorporating modern technology into vintage-inspired watch designs can disrupt the watch industry by appealing to both traditional watch enthusiasts and new users seeking a modern twist.
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