Polaroid Aesthetic Lookbooks

The Minimale Animale Spring Lookbook Stars Emily Ratajkowski

Looking like scenes from an early 90s beach shoot, the Minimale Animale Spring Lookbook stars the bodacious model Emily Ratajkowski as the ultimate beach bum.

Getting us hyped up for the upcoming beach season, the Minimale Animale Spring Lookbook has the stunning Sports Illustrated model posing in seductive poses and sexy swimwear alongside models Jennier Ackerman and Amanda Booth.

As the headliner for the shoot, Ratajkowski flaunts her flawless figure in the seasons latest swimwear and apparel. Featuring a lot of super high-cuts and vibrantly colored swimwear, hot cut-off denim shorts and sizzling surfer styles, the hipster and vintage-inspired spring summer collection is bound to be a hit.

Photographed by Henrik Purrienne, the shoot mimics scenes from the movie the 'Spring Breakers.'

Vintage-inspired Swimwear
Disruptive innovation opportunity: Create a line of swimwear that combines vintage aesthetics with modern features and materials.
High-cut Swimwear
Disruptive innovation opportunity: Develop a line of high-cut swimwear that emphasizes leg length and creates a unique silhouette.
Hipster Beach Fashion
Disruptive innovation opportunity: Design a collection of beachwear that combines hipster aesthetics with functional features for a stylish and practical beach experience.

Where This Applies

Fashion
Disruptive innovation opportunity: Introduce sustainable and eco-friendly materials into the fashion industry, offering consumers stylish options while reducing environmental impact.
Photography
Disruptive innovation opportunity: Develop a new photography technique or camera technology that captures the essence of a specific era or cinematic style, giving photographers unique tools for creative expression.
Marketing
Disruptive innovation opportunity: Create marketing campaigns that tap into nostalgia and the desire for experiences that evoke a sense of escapism, targeting millennial and Gen Z consumers.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 65%
Freshness 8%