Finding the right underwear to wear when working out can be a pain in the butt -- literally -- and that's where Minimal Apparel steps in. The Toronto, Canada-based company has created a seamless thong that is ultra-comfy. Dubbed The Synergy, it is described as “the supreme thong for the active women."
A high quality blend of nylon and spandex, The Synergy by Minimal Apparel is more than purely comfortable. It is also antibacterial and quick-dry. Currently seeking funds on Kickstarter, the lightweight and breathable design boasts a good amount of technology that definitely puts it on par with other sportswear apparel. Essentially, Minimal Apparel has created a second skin that is frictionless to ensure the wearer is not chafing terribly when doing high intensity workouts and other similar healthy activities.
Why This Trend Is Growing
- Seamless Thongs
- The trend of seamless thongs offers disruptive innovation opportunities in the underwear industry, providing comfort and functionality for active women.
- Antibacterial Fabric
- The trend of antibacterial fabric presents disruptive innovation opportunities in the sportswear industry by offering odor-resistant and hygienic solutions for athletic apparel.
- Quick-dry Technology
- The trend of quick-dry technology offers disruptive innovation opportunities in the textile industry, providing efficient moisture-wicking solutions for activewear garments.
Industries Being Reshaped
- Underwear
- The seamless thong trend presents disruptive innovation opportunities in the underwear industry, offering comfortable and functional options for active women.
- Sportswear
- The antibacterial fabric trend presents disruptive innovation opportunities in the sportswear industry, providing odor-resistant and hygienic solutions for athletic apparel.
- Textile
- The quick-dry technology trend offers disruptive innovation opportunities in the textile industry, providing efficient moisture-wicking solutions for activewear garments.
