Shopkins Real Littles is a new collection of miniature brand products that are beloved by kids, including everything from Welch's Concord Grape Jelly and Kellogg's Frosted Flakes to fun snacks like Pringles and Cheez-Its. Moose Toys collaborated with a number of iconic household brands to bring these miniature toys to life.
Each brand-inspired Shopkin boasts a unique personality, such as Fruit Loopsy, which takes the form of a smiling miniature bag of Froot Loops. These tiny collectible characters are designed to fit inside the small product boxes that they come with.
For a limited time at the launch of Shopkins Real Littles, a special collector's case that has space for over 50 Real Littles will be offered as a gift with purchase at select retailers.
Key Themes Behind This Trend
- Collectible Brand Products
- New collections of miniature brand products are opportunities for disruptive innovation in the toy industry.
- Product Packaging as Toy
- Designing toys that are the exact replica of packaging products is an opportunity for disruptive innovation in the toy industry.
- Limited-time Collectible
- Offering special limited-time collectibles as gifts with purchase are opportunities for disruptive innovation in the retail industry.
Where This Applies
- Toy
- The toy industry can benefit from creating miniature collectibles and packaging-inspired toys.
- Food and Beverage
- Brands in the food and beverage industry can benefit from collaborating with toy companies to create miniature branded products.
- Retail
- Retailers can benefit from offering limited-time collectibles as gifts with purchase to entice customers to shop at their stores.
