Trader Joe's knows the importance of always having good bread on hand, which is why the grocery chain has created Mini French Baguettes that you can store in your freezer and pull out whenever you're in need of a crusty baguette.
Trader Joe's new Mini French Baguettes essentially bring the best of France to your home freezer. The Mini French Baguettes are sold in bags of six individual baguettes that have been made just for Trader Joe's by a French bakery. The baguettes are baked to about 80% doneness and then frozen, so you can finish off the baking at home. As Trader Joe's explains, "that means one thing in particular: ineffably French, perfectly baked Baguettes, fresh from your very own oven."
Once fully baked, these crusty, mini baguettes can be enjoyed as sandwiches, dipped in soup, or simply slathered with butter.
Image Credit: Trader Joe's
What's Driving This Trend
- Home Freezing Bread
- Creating small size bread that can be partially cooked and then frozen for convenience and freshness preservation
- French Bakeries Partnerships
- Partnering with local and/or renowned French bakeries to bring authentic bread to customers
- Bread as a Convenient Meal Component
- Positioning bread as a versatile and convenient ingredient, rather than just a side dish
Who This Affects Most
- Grocery Retail
- Opportunity to develop frozen and thaw-and-bake bread products as a convenience option for customers
- Food Service
- Partnering with local bakeries to offer fresh bread and bread-related products that impress customers
- Meal Kit Delivery
- Including partially-cooked and frozen bread as a component to meal kits to enhance customer experience
