Lazy Oaf's Mindful Clothing Line Will Donate to Charity
Ellen Smith — May 20, 2019 — Fashion
Mental health awareness has entered the mainstream consciousness, and brands like Lazy Oaf are joining the conversation by releasing mindful clothing lines that encourage individuals to trust their instincts, listen to their emotions, and check-in on their friends.
The capsule collection titled 'It's okay not to be okay' features artwork from artists around the globe. The unisex collection features seven pieces, including tote bags, T-shirts in both black and white, sweaters, button-ups, and more. In addition to the inspiring designs, 100 percent o the proceeds from this line will be donated to Time To Change -- a campaign that fights to reduce the stigma surrounding mental health.
The collection went live on May 13th.
Image Credit: Lazy Oaf
The capsule collection titled 'It's okay not to be okay' features artwork from artists around the globe. The unisex collection features seven pieces, including tote bags, T-shirts in both black and white, sweaters, button-ups, and more. In addition to the inspiring designs, 100 percent o the proceeds from this line will be donated to Time To Change -- a campaign that fights to reduce the stigma surrounding mental health.
The collection went live on May 13th.
Image Credit: Lazy Oaf
Trend Themes
1. Mental Health Awareness in Fashion - Fashion brands are releasing clothing lines that promote mental health awareness and encourage open conversations.
2. Mindful Artwork in Fashion - Fashion brands are collaborating with artists to create clothing lines featuring mindful artwork that aims to inspire and uplift.
3. Charitable Fashion Collections - Fashion brands are launching clothing lines where a portion or all proceeds are donated to specific charities or causes.
Industry Implications
1. Fashion - The fashion industry can explore opportunities to incorporate mental health awareness into their designs and messaging.
2. Art - The art industry can collaborate with fashion brands to create artwork that promotes mindfulness and positivity.
3. Charity - Charitable organizations can partner with fashion brands to create exclusive clothing lines that raise funds and awareness for important causes.
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