Mindbody is recognized as the OpenTable of the fitness world. Its backend software helps organize classes and bookings for gyms and fitness studios. The company recently announced its acquisition of ClassPass in an all-stock deal to facilitate consumers' post-COVID fitness habits.
Many believe that the future is a hybrid digital and in-person world. Therefore, Mindbody and ClassPass will provide digital product solutions for those who want to remain online. Overall, the merger will create a one-stop shopping experience for businesses and consumers to satisfy their fitness needs. The software will encapsulate thousands of boutique studios and gyms around the country. Studios on ClassPass can now sign up with Mindbody, while former Mindbody consumers will have access to all ClassPasses offerings.
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