With social media and the Internet making the world available at the touch of a button, reading a paper book or visiting the library seems like a thing of the past, which is why Milwaukee Public Library decided to comically use the logos and slogans of famous sites to draw people’s attention to reading.
The library mimics the logos while adding a funny twist to them. For instance, the Facebook logo is transformed into a blue square with the site's signature typography reading "putyourfaceinabook." This brilliant advertisement is sure to generate some buzz as it pokes fun at familiar logos for teens and young adults. Also, it reminds people that there is more to life than these three social media sites.
The Milwaukee Public Library campaign is hilariously hip.
What Makes This Trend Stand Out
- Logo Parodies
- The trend of parodying famous logos and slogans provides an opportunity for creative businesses to attract attention to their brand in a unique and humorous way.
- Social Media Marketing
- The use of social media in marketing campaigns to attract customers is a constant trend that businesses must keep up with to stay relevant in the digital age.
- Print Advertising
- In the age of digital marketing, print advertising can still be an effective trend to attract customers' attention in a unique and memorable way, as seen in the Milwaukee Public Library campaign.
Sectors Adopting This
- Marketing and Advertising
- The marketing and advertising industry can take inspiration from the Milwaukee Public Library campaign to create unique and effective campaigns that attract customers' attention in creative ways.
- Publishing and Printing
- The publishing and printing industry can use parody logos to create eye-catching book covers that stand out in a crowded market, attracting more readers to their works.
- Education and Libraries
- The education and library industries can learn from the Milwaukee Public Library campaign to create awareness and interest in their programs and services through unique and humorous advertising campaigns.
