With a growing number of consumers looking for pre-portioned indulgences, Mars-Wrigley has debuted a new Milky Way Fudge bar in a snack-sized format. Not only are the single-serve bars new, but the chocolate bar itself features a reformulated ingredient list that is even more chocolatey than the original.
To take Milky Way bars into 2018, Mars-Wrigley has swapped the classic chocolate malt center for a different flavor. Just as the name suggests, Milky Way Fudge features an indulgent fudge filling that is topped with creamy caramel and coated in milk chocolate. Not only does the new stuffing give the bar a richer taste, but it also gives it a darker, more chocolatey hue.
Best of all, the new Milky Way Fudge bar comes in a Minis version with each piece individually portioned and packaged for measured snacking.
Image Credits: Mars-Wrigley.
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