With a growing number of consumers looking for pre-portioned indulgences, Mars-Wrigley has debuted a new Milky Way Fudge bar in a snack-sized format. Not only are the single-serve bars new, but the chocolate bar itself features a reformulated ingredient list that is even more chocolatey than the original.
To take Milky Way bars into 2018, Mars-Wrigley has swapped the classic chocolate malt center for a different flavor. Just as the name suggests, Milky Way Fudge features an indulgent fudge filling that is topped with creamy caramel and coated in milk chocolate. Not only does the new stuffing give the bar a richer taste, but it also gives it a darker, more chocolatey hue.
Best of all, the new Milky Way Fudge bar comes in a Minis version with each piece individually portioned and packaged for measured snacking.
Image Credit: <i> Mars-Wrigley.</i>
What's Driving This Trend
- Snack-sized Indulgence
- The trend of pre-portioned indulgences continues to grow, creating an opportunity for snack-sized fudge bars like the new Milky Way Fudge bar.
- Reformulated Ingredients
- Consumers are seeking products with new and improved ingredients, presenting a disruptive innovation opportunity for chocolate bars with a more chocolatey flavor like the reformulated Milky Way Fudge bar.
- Measured Snacking
- The demand for individually portioned snacks is on the rise, making a market for products like the Minis version of the Milky Way Fudge bar.
Who This Affects Most
- Confectionery
- The confectionery industry can capitalize on the trend of snack-sized indulgences by introducing innovative, pre-portioned fudge bars like the Milky Way Fudge bar.
- Food Manufacturing
- The food manufacturing industry has an opportunity to create and market reformulated chocolate bars with richer flavors, following the success of the new Milky Way Fudge bar's ingredient reformulation.
- Snack Food
- The snack food industry can tap into the trend of measured snacking by offering individually packaged, portion-controlled treats like the Minis version of the Milky Way Fudge bar.
