This milk display case is a conceptual one conceived by Marlen Tapia Mendo, an art director based out of Madrid, Spain. The Dos Pinos project is an excellent example of how dairy products can be exhibited and marketed to shoppers in store. The Dos Pinos product being advertised here appears to be a milk variety that does not require refrigeration.
The modern campaign not only uses bright, primary colors to great effect, it also showcases the artistic skills of Marlen Tapia Mendo, specifically those in art direction, graphic design and industrial design. In addition for her work for Dos Pinos, Marlen Tapia Mendo's Behance page suggests she expanded beyond the milk display case to shelving for products from Beneful pet food to Gatorade.