Military-Inspired Streetwear Bags

HUMAN MADE Launches Its New 'MILITARY BAG' Collection

HUMAN MADE, a Japanese fashion label founded by NIGO, has announced the launch of its new Spring/Summer 2022 'MILITARY BAG' collection. The rather concise capsule consists of six new carrying styles all offered in bold colorways.

Highlighting the collection is HUMAN MADE's signature tote, the HELMET BAG, which features a robust nylon construction dressed with a variety of embroidered patches. Elsewhere, the capsule delivers a military backpack in army green and an orange bag-in-bag that can be used to store and organize smaller items. Lastly, the capsule features a series of small pouches that come equipped with rugged, military-style straps. The pouches may be the most unique offering in the collection as they even come printed with ambiguous text reading, "GEARS FOR FUTURISTIC TEENAGERS."

HUMAN MADE's MILITARY BAG collection will be available to purchase on the brand's online store starting January 22.

Image Credit: HUMAN MADE

Military-inspired Streetwear
There is potential for a disruptive innovation opportunity in the fashion industry for the creation of military-inspired streetwear clothing
Functional and Stylish Bags
There is potential for a disruptive innovation opportunity in the bag industry for the creation of functional, durable and stylish bags inspired by military gear
Nylon and Embroidered Patches
There is potential for a disruptive innovation opportunity in the textile industry for the use of nylon and embroidered patches in the creation of military-inspired fashion and accessories

Sectors Adopting This

Fashion Industry
The fashion industry can explore the creation of military-inspired streetwear clothing
Bag Industry
The bag industry can explore the creation of functional, durable and stylish bags inspired by military gear
Textile Industry
The textile industry can explore the use of nylon and embroidered patches in the creation of military-inspired fashion and accessories
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 78%
Freshness 12%