Neon Tonal Waist Bags

PORTER Joins Mikomori and NEXUSVII On a Collaborative Accessory

Retailer PORTER works in collaboration with both NEXUSVII and Mikomori on a fluorescent accessory piece that welcomes in the warmer season with open arms. It is a limited edition waist bag that is structured to be sleek, drawn directly from the Tokyo-based design label. It is crafted to recall urban exploration and rave culture -- this evokes a sense of the seamless fusion of functional elements and formation.

PORTER infuses the bright neon color to the lightly detailed waist bag. The three-way collaborative piece is complete with leather zipper enclosures and has a metal hardware clasp -- this differentiates itself from the usual adjustments made from plastic materials. It is also spacious in design with branding accents reading “YOSHIDA & COMPANY – PORTER – TOKYO JAPAN” at the front tab.

Fluorescent Accessories
The popularity of neon-toned waist bags signals an opportunity for the creation of more fluorescent accessories.
Sleek Urban Exploration Designs
The demand for bag designs that recall urban exploration and rave culture represents an opportunity for designers to create more sleek and functional designs.
Metal Hardware Clasps
The use of metal hardware clasps in the waist bag design creates an opportunity for companies to differentiate their products from those that use plastic materials.

Where This Applies

Fashion
The fashion industry can utilize the trend of fluorescent accessories to release more neon-toned clothing items and accessories.
Design
Designers can tap into the trend of sleek urban exploration designs to create more functional accessories that also incorporate edgy and bold designs.
Manufacturing
Manufacturers can benefit from the trend of metal hardware clasps by producing more high-quality bags with durable and long-lasting materials.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 15%
Freshness 8%