There is something so…real…about these ads that I can’t help feel a personal tie to each image—but, clearly, that is what the Mikkel Bache Embassy Campaign was going for. Under the slogan, “Making luxury personal again,” Bache truly achieves that message.
The Copenhagen-based photographer has a pension for taking artsy yet everyday photos that strikes an emotional cord with his audience. Taking it to the commercial level, the Mikkel Bache Embassy Campaign certainly doesn’t hurt his professional integrity.
What Makes This Trend Stand Out
- Personalized Luxury
- The trend of making luxury personal again through customization, personalization and emotional marketing.
- Everyday Glamour
- The trend of adding opulence and glamour to everyday products and accessories.
- Artistic Advertising
- The trend of using artistic and emotional photography in advertising campaigns.
Sectors Adopting This
- Luxury Goods
- Opportunities abound for luxury goods brands to offer personalized and emotional products that cater to the everyday person.
- Fashion
- There is a potential for fashion brands to create everyday items that offer a luxurious and glamorous touch.
- Photography
- Creative and artistic photographers may consider tapping into the advertising industry by offering their services to create emotionally-driven campaigns for luxury brands.
