Brooks Brothers tapped Mike Mellia's unconventional and artful Instragram videos in a series of fashion ads that were shot by and star the fashionable Instagrammer.
The clever videos, which Mellia began creating in 2016, feature a seemingly still photograph that features one moving part. The latest ads, for example, feature Mellia standing in the corner, while a flock of sheep walk across the screen. Because the videos create a perfect loop, it appears as though the creatures have formed an endless line. The sheep motif aims to highlight the brand's soft merino wool sweaters.
The strange and whimsical looping videos have been playing throughout New York City, and deviate from the standard billboard ad to intriguing and engage onlookers.
What's Driving This Trend
- Looping Videos in Advertisements
- Using looping videos in ads creates an intriguing and engaging experience for viewers.
- Influencer Marketing in Fashion
- Partnering with fashion influencers can bring a fresh and unconventional approach to advertising.
- Artful Advertising Campaigns
- Incorporating artful elements in ad campaigns can make them stand out and evoke a certain emotive response.
Who This Affects Most
- Fashion
- Incorporating looping videos and partnering with influencers can disrupt traditional fashion advertising.
- Advertising
- Incorporating looping videos and artful elements in ad campaigns can create a new, engaging experience for consumers.
- Social Media Marketing
- Partnering with Instagram influencers for advertising creates a bridge between social media and the physical world.
