Brooks Brothers' New Ads Use Mike Mellia's Whimsical Looping Videos

 - Nov 1, 2017
References: mikemellia & adweek
Brooks Brothers tapped Mike Mellia's unconventional and artful Instragram videos in a series of fashion ads that were shot by and star the fashionable Instagrammer.

The clever videos, which Mellia began creating in 2016, feature a seemingly still photograph that features one moving part. The latest ads, for example, feature Mellia standing in the corner, while a flock of sheep walk across the screen. Because the videos create a perfect loop, it appears as though the creatures have formed an endless line. The sheep motif aims to highlight the brand's soft merino wool sweaters.

The strange and whimsical looping videos have been playing throughout New York City, and deviate from the standard billboard ad to intriguing and engage onlookers.