Miguel Durao is an advertising copywriter trying to stand out from the ever-growing crowd of freelance ad professionals.
After many years of working in the advertising industry in some of Portugal's multinational agencies and winning countless awards for creativity, he has moved to London and is now looking for a job. In order to stand out from the crowd, Miguel Durao is using his best asset -- his girlfriend.
While trying to decide how to best demonstrate his skill with words and simultaneously set himself apart from the crowd, Miguel Durao decided to be straightforward. He found a great concept, put it on YouTube and creative community sites and went viral, using his hot (and presumably better looking than himself) girlfriend as proof of his verbal gift.
What Makes This Trend Stand Out
- Self-promotion Videos
- Creating humorous and attention-grabbing videos to showcase skills and stand out in the job market.
- Creative Job Applications
- Using unique and unconventional methods to attract the attention of potential employers.
- Viral Marketing
- Leveraging the power of social media and online communities to gain maximum exposure for self-promotion efforts.
Sectors Adopting This
- Advertising
- Innovative approaches to self-promotion offer new opportunities for freelance ad professionals to showcase their skills and attract clients.
- Digital Media
- The growing popularity of viral videos and unconventional job applications creates opportunities for digital media platforms and agencies to provide services that facilitate and optimize self-promotion efforts.
- Recruitment
- Adapting to new trends in self-promotion requires recruitment agencies and HR professionals to recognize and appreciate creative and non-traditional job applications.
