The MIDY drinking app is a mobile intervention aimed at helping young people drink more responsibly.
The app sends push notification to users' phones that ask questions like "Do you have to work tomorrow?" or "What time are you going home?" to ensure that a quick happy hour beer doesn't turn into a regretful late night bender. These mindful notifications have been jokingly compared to a "nagging cyberparent" that's using mindfulness to moderate boozing. This youth-targeted approach hopes to alter the social and cultural norms surrounding drinking culture to bring about more positive messages about personal health.
Although this app isn't the first digital attempt to curb negative drinking habits, it is the first to send automatic messages specifically tailored to help the user reason with themselves.
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